The very name of the program, Adai Ad, expresses the vision: from the outset, marriages should be built to last forever and ever.  

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Based on countless conversations with many young women and men, their parents, mashpiim/os and professionals who are familiar with the areas of shiduchim and marriage, Adai Ad Institute truly understands the needs and concerns and has set out to address the very real issues.

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Adai Ad began with the First Points course for young women and men (separately) to help young people navigate through the shiduch process.  Eventually, this course was recreated as an online course.  Additionally, many articles and other resources for shiduch dating were added to the website.

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Thereafter, other programs were added to address the tools and mindsets for successful marriage.  Articles and short videos are posted and shared often on the Adai Ad Blog.

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In 2017, Adai Ad partnered with the Crown Heights Jewish Community Council to address issues related to domestic abuse and successful marriage, under a grant by the New York City Council Domestic Violence Initiative awarded by Council Member Matthieu Eugene.  Adai Ad has organized several conference calls, webinars and articles in the areas of preventing and dealing with domestic abuse.

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Most recently, quick Flash Courses on topics related to marriage has been added to the Adai Ad programs. These are presented as short slide shows, with examples and exercises.  Users can click through at their own pace, and come back as often as they need to really learn and integrate these important skills and mindsets for successful marriage.